The new retention marketing process

AI is disrupting marketing... So how come we still send emails, IM and push like it's 2007?

Connect in minutes

Eikona plugs into your existing marketing automation platform in a fast and secure process.

Benefits

No migration
No workflow changes
“Eikona plugged in to our Klaviyo within five minutes, no migration needed.”— Guy Pessah, Director of Lifecycle Marketing @ Maëlys

Learn your brand

Once plugged in, Eikona learns your brand by fine-tuning AI models over your previous campaigns, brand guidelines and creative feedback.

“I love the creatives Eikona produces, they've been such a success we're using them on paid media as well.”— Mehak Bagga, Marketing Manager @ Fiéra

Create & approve

Describe your campaign in natural language or use a pre made control. Eikona generates multiple on-brand variations that your team can review, edit, and approve before launching.

Features

Create production ready emails in minutes
Editable in layers on Figma
Marketers must approve variations
“I'm most excited from getting my time back. Eikona gives me the ability to do more, taking away a lot of the grunt work.”— Guy Pessah, Director of Lifecycle Marketing @ Maëlys

Send dynamic campaigns

Dynamic campaigns and flows allocate traffic differentially based on how users react to it in real time - transitioning from testing to optimization.

Features

Optimization instead of hindsight
Use your first party data to allocate traffic
Measurable impact
“Working with Eikona is changing the concept. We used to run tests, now we're running dynamic campaigns.”— Alon Turchin, VP Retention @ Particle

Close the feedback loop

Every send becomes a learning signal. Through Reinforcement Learning from Human Feedback (RLHF), Eikona Studio learns what works - doubling down on winning concepts, moving away from lower performers, and exploring new creative directions in the next batch.

Features

Methodically learn from each send
Scalable, true multivariate testing
Deep insights and creative analytics
“Eikona brought a system that allows us to test a lot of variations using a learning loop that improves from batch to batch, without relying on our gut feelings.”— Felix Leshno, Co-founder and CXO @ Underoutfit
Connection status showing Klaviyo, Salesforce, Iterable, and Braze all connected with checkmarks.
01 · Connect

Connect in minutes

Eikona plugs into your existing CRM in minutes—no migration, no duplicated data, and no changes to your current workflows.

Benefits
No migration
No data duplication
No workflow changes
“We were live within the same afternoon. Zero disruption to our existing flows.”
— Head of CRM, Fashion Brand
E Studio logo in center with icons labeled brand guidelines, creative feedback, engagement data, and past campaigns.
02 · Learn

Learn your brand

GenAI makes for great demos, but its output is often not ready for production. Eikona fine-tunes AI models using your brand, assets, and creative feedback.

“We were live within the same afternoon. Zero disruption to our existing flows.”
— Head of CRM, Fashion Brand
User interface showing variants of tropical vacation images with 'Great choice' and 'On the point' comments.
03 · Create

Create & approve

Describe your campaign in natural language. Eikona generates multiple on-brand variations that your team can review, edit, and approve before launching.

Features
Leave comments for the AI agent
Edit directly in Figma
Collaborate
“We were live within the same afternoon. Zero disruption to our existing flows.”
— Head of CRM, Fashion Brand
Three tropical villa images linked to user icons labeled Variant A, Variant B, and Variant C on dark background.
04 · Send

Send dynamic campaigns

Instead of sending one message to everyone, Eikona automatically delivers different creative variations to audience segments using first-party engagement data.

Features
First-party personalization
Real-time optimization
Adaptive traffic allocation
“We were live within the same afternoon. Zero disruption to our existing flows.”
— Head of CRM, Fashion Brand
Graphic titled Winning Creative by Location showing Global variant B as winner with 39.885% open rate
05 · Improve

Close the feedback loop

Reinforcement Learning from Human Feedback algorithms learn from dynamic campaign results and update the Eikona Studio models for the next generation.

Features
Reinforcement learning
Continuous optimization
Better content over time
“We were live within the same afternoon. Zero disruption to our existing flows.”
— Head of CRM, Fashion Brand